As patients continue to request more whitening treatment options, dental practices are beginning to expand the whitening services and products they offer their patients. This aspect of dentistry can not only increase practice profitability, but it can also draw more patients into the practice. It is the responsibility of each member of the dental team to educate and inform their patients and themselves about the best whitening options available. With a range of information about tooth discolorations, whitening treatments, and whitening products, confusion is common among dental professionals. Thus, as dental team members, it is important for us to become knowledgeable and skilled at diagnosing stains, identifying ideal candidates, determining appropriate treatment options, and talking with our patients throughout the process.